Action Physical Therapy Campaign
Introducing Action Physical Therapy
Logo Design
The color orange was chosen for “action” as it is a warm color and often associated with movement and activity which we thought represented the name and their area of work well.
The running man represents “action”, movement, and physical well-being which would be achieved through physical therapy, the lines emphasize that he is running and moving in the opposite direction. The font plays off of the meaning of the word “action” with its boldness and being slightly slanted to show movement or motion, a form of action.
Final Logo Variations
Action Physical Production & Video Editing
Production
IMC Creative approaches every production job with the objective of creating creative that sparks the imagination. In this case our creative team deeply researched all the required elements to get the message across and speak to the masses.
This commercial infuses several subliminal messages with the objective of informing consumers that after a car accident only a health care provider can care for your injuries. Our goal was also to bring a national feel to this local AD and according to our client and peers we have fully accomplished that goal.
Action Physical Web Design & Development
Design Development
The Website was designed with a modern look, setting it apart from most medical websites which tend to be plain and limit the use of colors. The site is very user friendly and everything can be easily found without browsing the site for too long.
Development wise the site uses a jquery slider which rotates several images on the homepage. The whole website was integrated with wordpress in order to allow for easier updates on the clients side and an easy to update blog as well.
Click the link to check out their website: Royal Palm Beach Physical Therapy
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